Our Story

HER Hoops was created to uplift, develop, and empower the next generation of girls and young women in basketball. We believe that every athlete deserves a platform where they can be seen, supported, and celebrated.

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What sets HER Hoops apart is our commitment to going beyond the game. Our events pair elite competition with intentional experiences that foster growth on and off the court. From connecting athletes with professional mentors to offering mindset training and curated exposure opportunities, we strive to create environments where players can thrive holistically.

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Our work is built on three core values:
Exposure. Community. Safety.

​We ensure athletes have opportunities to showcase their talent, participate in a community that uplifts them, and compete in events that prioritize their well-being.

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At HER Hoops, we don’t just run events — we create pathways, build community, and elevate the game for every athlete who walks through our doors.